Reports show that Vodafone is loosing market share in major markets. At the same time the multi million EUR project Live! is being dumped. 150 m EUR is a number we often hear when it comes to the total marketing investment in Live! How long does it take to build a household brand and great [...]
How many downloads does Vodafone Live! have in a month? If the numbers coming out of the Apple PR machine are anywhere near reality there is something to say for on-device-portals for content and apps. It is a concept that has been around the industry for ever. No-one has cracked it. But maybe an extremely [...]