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user friendly

This tag is associated with 4 posts

Mind the gap: mobile consumers want more control over the mobile experience

By pfhagermark ⋅ March 23, 2009 ⋅ Post a comment

I just read an interesting study by Zogby at the Skype blog. It puts some numbers on one of the glaring anomalies with mobile media. The consumers is almost treated as an obstacle in the value chain. There is still work to be done when you read facts like these. Note: Study based on 3000 users in US, UK, [...]

Note to self: user, user & user

By pfhagermark ⋅ March 3, 2009 ⋅ Post a comment

The starting point for developing a mobile service starts in the same place. Everytime. The User. Period. It is obvious and common sense. Not in the mobile industry though. I am glad to see there was a “whistleblower” in action at MWC09 the other week. Steve Bell ex-Motorola is pretty bold but right in his [...]

Kids rule!

By pfhagermark ⋅ September 15, 2008 ⋅ Post a comment

It is with joy I see that one of my suggestions on multiple mobile web conferences is finally acted upon. I am not claiming any personal credit since I am sure many with me has added this request on the “What can we do to improve the conference next time?”. My suggestion has been to [...]

Here I am again! The Customer part II

By pfhagermark ⋅ May 27, 2007 ⋅ Post a comment

Again we have committed the cardinal sin and forgotten about the customer. The actual user of our services that in one way or the other pays our salaries. At the Central European Mobile Media conference in Prague “everyone” was there. Great mix of people that was well spread geographically as well as industry wide. Interesting [...]

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