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Connect to mobile consumers in a meaningful way

For a while now I have been a fan of the work done by Graham and Josh at mobileYouth. I recommend their slideshows on their site. Should be required reading for many in the industry. As a content provider we are so often more worried about the physical connectivity to wap gateways and billing systems etc, [...]

App Store – the new black?

In the aftermath of MWC and the build up to CTIA you would certainly think App Stores are the new black. Apple set off this me-too avalanche of announcements. After Apples app store we have seen Blackberry app world , Android Market, Microsoft\’s Marketplace and Nokia\’s Ovi etc. Will this be a game changer? Maybe. [...]

Media exec note to self on strategy: mobile mobile and mobile

Mobile World Congress is in the midst of its third day. Is the Ericsson party tonight? What deal had that guy from Newbay say he had done last night in the bar? Is there a place to get foot massage nearby? I am sure the questions are many as the mega-over-the-top-exhibition-fatigue sets in. In that environment [...]

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