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SIME08

This tag is associated with 3 posts

SIME08 – the soundbites

One can almost call SIME the conference that keeps on giving. Here is another post related to SIME. Now more than 10 days ago. I have been busy with my dayjob so this will be the post I had planned as the last one from SIME. I do this today and next week I will [...]

SIME08 – hype buster no 1: Mobile advertising is dead!

The sessions with Eva Berg Winters, industry expert at PwC and Andrew Bradford of Platform-A were quite deceiving for someone who is not in the trenches day to day with mobile advertising. If you projected what was said about online marketing to the mobile world you would be very wrong and risking your business. Below [...]

SIME08 – take one, the summary

Sitting down starting to digest all the impressions from two intense days at Scandinavian Interactive Media Event, SIME08, in Stockholm. In a few posts going forward I will share the event but through the lens of a mobile web entrepreneur. There was little direct talk about mobile since the theme was really digital communication and [...]

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