An article about how full length music is overtaking ringtones. In it we read that.. “[w]ith some operators now offering full track downloads at a comparable price to iTunes, there is little justification for a ringtone retail price point that is in many cases two or even three times this level”. The person mentioning this is Windsor Holden at Juniper Research. I beg to differ and I welcome a comment from Windsor on this.

I think this is the most common mistake made by people who might need to take a step back and look at the industry they are analyzing once more. And this time from the point of view of the consumer.

I say it only once: A ringtone is not competing with a full length music track. A full length track song is not an enhanced ringtone. We buy ringtones and music tracks for different reasons. Ringtones are about expression. Music is about personal entertainment most often in a pair of stereo headphones not broadcast in public to our peers. Let’s stick to the facts ladies and gentlemen!

Anyway, most of you knew this already. I just don’t like the risk of if something erroneous being repeated enough times until will be classified as a truth.