on-deck
2010 predictions part 4: Off portal will rule!
Off portal changes the game back to a game of cut-throat online marketing. It is a very different game to B2B sales to one customer group, the mobile carrier. It is also slightly quicker and costlier. Sales cycles of 12 months and “free” traffic on a revenue share deal is becoming a thing of the [...]
60 million downloads!
How many downloads does Vodafone Live! have in a month? If the numbers coming out of the Apple PR machine are anywhere near reality there is something to say for on-device-portals for content and apps. It is a concept that has been around the industry for ever. No-one has cracked it. But maybe an extremely [...]
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