In addition to casual games, poker and other social games are also games that can be enhanced by using socket connections to the network instead of http. For the gambling part there are of course some legal matters to consider.

Think user experience, moment of inspiration, revenue growth and smart pipes and then it is a done deal to open up for socket connections dear Mr. Mobile Network Operator. Thanks!

In that environment it might get even tougher for some of the newcomers to the show. The media execs. Well, some have probably been there at least once. But for most media companies the mobile channel is virgin territory. This will change. Is changing. Has already changed. There are more than anectdotal evidence for this. Which media outlet with some self-respect has not a twitter account today? By the way you find my tweets here. Yes twitter is a hybrid web and mobile service, but very much a mobile service. Twitter also makes it possible to be a one man news agency/editorial crew. One example being Thomas Crampton with his blog, mobile videos and tweets.

But beyond that? What else? Since the mobile phone is the item that stays with us for most of the day it is _the_ screen to be at. It starts with the wakeup call, most likley coming from the mobile phone alarm. Then checking what texts, tweets and news have come in during the night. On to the day with phone calls, picture taking, texts, surfing and some tweets. It continues like that until we go to bed. 

In a recent report from Strand Reports there are some interesting facts. This should make good reading and solid base information for some important decisions at the media commpanies. Even though the time spent for media consumption on the phone is still measured in minutes versus TV-consumption in hours, the growth is in mobile. If we include social interaction when we talk with our friends about media and entertainment, the mobile becomes even more important already today.

Mobile also opens up for co-creation, dialogue and participation. All magic keywords for creating strong loyalty. After some experiences are gained I am sure we will see entirely new production methods and shorter cycles for some media properties. 

The key here is to strike the right balance between mobiel add-ons and create for mobile from the ground up. And manage to do that in a multi-channels scenario covering for instance TV, radio, event, web and mobile to take a fairly common set of channels that one media commpany might use.

There are very cool ideas and facts coming out of some of the experienced players like Tomi Ahonen and Alan Moore running Communities Dominate Brands blog. They are on top of the pyramid perhaps, but the pyramid is growing, the base is widening and there are new great talents added to the mobile media scene every day now. One proof of this is that the mobile content hall at MWC09 has grown substantially this year. And the porn companies are in minority. There’s hard work ahead but we _are_ on the fast track to become part of mainstream media. Oh happy days!

Dear Big Media Exec, did you get all that down with your Mont Blanc pen in your paper notepad?

By attaching real proven story tellers like Robert Redford and Kevin Spacey the focus on the content and story overtakes the tech focus. And rightly so. Since the technology itself in technology enabled services has nothing to offer. It is what the technology can deliver and distribute that is key. Sounds obvious, but as a veteran in the industry I plead guilty of having tried to flog things becuase it was technically possible to do it. Not because it was a great service worthy of a consumer’s attention. Are you blushing as well? I know I am not alone.

Great story telling in a short time and a small format creates some obvious demands. But if you crack them you are on to something. MoFilm is the only thing so far that I know I will miss by not going to Barcelona. Too much exciting things to execute on in other projects though so I will not have time for regrets. If you happen to know more about MoFilm or attend in Barcelona, let me know. Thanks!

I see how I can get my mum to use this, at least on the recipient end. Now and can send a pic of something cute the kids do on the fly. Mum will have the picture pop up on her desktop immedately. That is really taking one of the key competitive advantages the mobile device has – being there ready to go at the moment of inspiration.

Then there is the negative sibling of this – boredom. When we are bored or just have some downtime we get inspired to do something on our mobile. Ping a friend, check out photos on Facebook, play a game maybe.

Whatever the reason for the inspiration, the solutions and ideas for really powerful mobile internet services  come from focusing on the power of the moment of inspiration.

Go brainstorm!