Retail has to look beyond coupons Yes, we have heard it before: the mobile device is a personal portable billboard! But it is more than that. It’s a dialogue tool. It is not only the bearer of a digital coupon. It would be a shame to reduce the mobile to a direct response medil channel [...]
Movie & TV marketing is well suited for mobile. No question about it. The phone is always on and with the potential movie goer. It can even work as a last minute spur of the moment call to action to get someone into a nearby movie theatre So what is the movie & TV industry [...]