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mobile internet

This tag is associated with 5 posts

Got AppStore strategy? Do you feel lucky punk?

By pfhagermark ⋅ April 30, 2009 ⋅ Post a comment

It’s been a while due to lack of time. The main focus for the last weeks has been the launch of a new company and product – Souldate, mobile dating with positioning. Dating is well suited for mobile. With positioning it takes it to the next level.
Anyway, now you know why I have been silent [...]

Mind the gap: mobile consumers want more control over the mobile experience

By pfhagermark ⋅ March 23, 2009 ⋅ Post a comment

I just read an interesting study by Zogby at the Skype blog. It puts some numbers on one of the glaring anomalies with mobile media. The consumers is almost treated as an obstacle in the value chain. There is still work to be done when you read facts like these. Note: Study based on 3000 users in US, UK, [...]

Crash and burn?

By pfhagermark ⋅ March 16, 2009 ⋅ Post a comment

It is Monday. New week. New possibilities. Or not? Some reports are predicting the imminent collapse of the mobile industry. Craig Moffett for instance. He is an analyst with Sanford C. Bernstein & Co. He is afraid that slow growth or decrease in subscriber numbers will tempt mobile operators start price wars. Read it all here.
Then [...]

Catch 22

By pfhagermark ⋅ June 30, 2008 ⋅ Post a comment

Just had news from one of the US carriers we work with, that they would not let us do a campaign for one of our services. The concept is 100% managed by us and uses no real estate on the portal of this operator. The purpose of the campaign is to grow the traffic. Sounds [...]

Mobile apps RIP or not?

By pfhagermark ⋅ February 29, 2008 ⋅ Post a comment

The glove has been thrown. Or rather some one has spoken up. In Michael Mace’s very well written post about the death of mobile applications, we also learn much about the mobile content value chain in general.
Fragmentation is a major hurdle in this case. Young small (and often quite weak financially) developers try to [...]

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