Mobile Entertainment
How do you price stuff nobody really needs?
So, confession time: How many services and apps out there do you really need? How many do you really use? I saw some number that the average number of downloaded apps for the iPhone is 10. That’s on what is supposedly the runaway success story for sales of apps and mobile content. In a way [...]
More on App Stores
A follow-on to my last post. Just read the extract for a new study from Strand Consult, the wireless industry consultants. Their study is funnily enough called App Stores, do they have a future?. They have a somewhat blunt but still useful analogy. If the mobile VAS/content market was the bookmarket, the problem is not [...]
Cold feet or getting real?
Now the optimistic hyperbolic analysts are getting cold feet. In a recent study by Juniper as reported about here, it is now expected that the effect of the recession will eat into the growth of mobile entertainment revenues. In Juniper’s case they say the growth will be half of what they previously said. Well in [...]
Mind the gap: mobile consumers want more control over the mobile experience
I just read an interesting study by Zogby at the Skype blog. It puts some numbers on one of the glaring anomalies with mobile media. The consumers is almost treated as an obstacle in the value chain. There is still work to be done when you read facts like these. Note: Study based on 3000 users in US, UK, [...]
App Store – the new black?
In the aftermath of MWC and the build up to CTIA you would certainly think App Stores are the new black. Apple set off this me-too avalanche of announcements. After Apples app store we have seen Blackberry app world , Android Market, Microsoft\’s Marketplace and Nokia\’s Ovi etc. Will this be a game changer? Maybe. [...]
Crash and burn?
It is Monday. New week. New possibilities. Or not? Some reports are predicting the imminent collapse of the mobile industry. Craig Moffett for instance. He is an analyst with Sanford C. Bernstein & Co. He is afraid that slow growth or decrease in subscriber numbers will tempt mobile operators start price wars. Read it all here. [...]
Media exec note to self on strategy: mobile mobile and mobile
Mobile World Congress is in the midst of its third day. Is the Ericsson party tonight? What deal had that guy from Newbay say he had done last night in the bar? Is there a place to get foot massage nearby? I am sure the questions are many as the mega-over-the-top-exhibition-fatigue sets in. In that environment [...]
10 reasons why you should _not_ go to MWC'09
It’s that time of the year again – Mobile World Congress in Barcelona. The marketing machinery from the various stakeholders is in over-drive. I let this list from Juniper Research serve as an example of this as well as a response to why I am not going and why many should consider how they spend [...]
One to watch – mobile film
Short format, well produced films for mobile screening rank high on my list of mobile entertainment with a future. I do not have any details about MoFilm that will run on MWC in Barcelona, but at a conceptual level it seems great. By attaching real proven story tellers like Robert Redford and Kevin Spacey the [...]
Selling mobile apps in the 21st century
Image via CrunchBase Had some time over the holidays to walk through the AppStore with my iPhone. Found a few gems. This is not a “best iPhone apps of the year” post though. My point is how smooth and easy the entire discovery and purchase experience is. There is second to none of all other [...]
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