Mobiletribe » mobile apps

Selling mobile apps in the 21st century

pfhagermark — Wed, 14 Jan 2009 10:27:40 +0000

: Image via CrunchBase

Had some time over the holidays to walk through the AppStore with my iPhone. Found a few gems. This is not a “best iPhone apps of the year” post though.

My point is how smooth and easy the entire discovery and purchase experience is. There is second to none of all other channels for mobile apps that can compete. This makes me excited if we can get better discovery and shopping experiences for all mobile handsets. After all the iPhone ecosystem is a pretty closed system. Herein lies my skepticism. 10 m handsets is little in a world of 4 billion mobile users. How do we expand this to the “free mobile world”?

What did your phone do for you this summer?

pfhagermark — Tue, 19 Aug 2008 16:55:16 +0000

Summer has been good to you I hope. I can’t complain at all. The good thing was to be a more normal/consumer user of my mobile. Not just testing our own apps. I spent the summer with my iPhone and a Nokia E51.

So what great moments did mobile services give me? Google maps on the iPhone is the winner. If you are in a packed car with 3 small kids caught in serious rain and thunder it is pretty good to be able to hit the Current Location button and get directions to the B&B.

On the entertainment side the revival of the Classic Labyrinth on the iPhone was a great discovery.

Other than that texting, voice calls and a few wap sites for news and weather was what I did.

Seems like sms and voice to a large extent still are the killer apps. So time to get to work and change that this autumn.

Läs även andra bloggares åsikter om mobil media, annonsering, sociala nätverk

Wireless Developer Forum – follow-up

pfhagermark — Wed, 12 Mar 2008 09:58:10 +0000

Monday I participated at the Wireless Developer Forum conference in Cambridge. It was a great experience to present to the very educated audience. The Q&A and following discussions during the day taught me new things. On a personal note I got confirmation that presenting with the same attitude that I ski is a good approach to presenting. To explain that I need to tell you my attitude to skiing – Ski to fall in order to improve! I guess it is true for most things we do. Thanks anyway to you all who attended and contributed to my experience and knowledge! I have attached the handout from the event to this post. I would appreciate your comments on it.

So – the take-aways from this event?

- Fragmentation is abundant and slows everything down. Time to reverse this! Staying with browser based services that are advertising funded is one way to reduce fragmentation radically. But that is an intermediary solution for many. We have to work for more standardisation in our industry for mobile services and content really can take off.

- In addition we are not in sync all the times. The most glaring anecdote I heard proving that was this: O2, the exclusive seller of the iPhone, cannot identify an iPhone handset on their portal hence not making it possible for iPhone users to purchase content on their portal. Hello?!

- Fact that sticks out: There were 10 times more SMS sent than there are Google searched made last year. Yes, we are dealing with the largest communication network in the world! Thanks Saurav at Amobee for this fact!

- And finally the take-away from my presentation:

Handout_Cambridge

Mobiletribe » mobile apps

Selling mobile apps in the 21st century

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What did your phone do for you this summer?

Wireless Developer Forum – follow-up