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mobile advertising

This tag is associated with 14 posts

SIME08 – hype buster no 1: Mobile advertising is dead!

By ⋅ November 18, 2008 ⋅ Post a comment

The sessions with Eva Berg Winters, industry expert at PwC and Andrew Bradford of Platform-A were quite deceiving for someone who is not in the trenches day to day with mobile advertising. If you projected what was said about online marketing to the mobile world you would be very wrong and risking your business. Below [...]

The many faces of mobile marketing

By ⋅ June 6, 2008 ⋅ Post a comment

Just read an article on cnet on mobile advertising. There top CEO’s from the advertising world and the mobile operators are hopefully misinterpreted and misrepresented in the article. I hope what this article reflects is not their true way of talking about mobile advertising. The fatal mistake made is to lump all form of marketing [...]

Wireless Developer Forum – follow-up

By ⋅ March 12, 2008 ⋅ One comment

Monday I participated at the Wireless Developer Forum conference in Cambridge. It was a great experience to present to the very educated audience. The Q&A and following discussions during the day taught me new things. On a personal note I got confirmation that presenting with the same attitude that I ski is a good approach [...]

Here I am again! The Customer part II

By ⋅ May 27, 2007 ⋅ Post a comment

Again we have committed the cardinal sin and forgotten about the customer. The actual user of our services that in one way or the other pays our salaries. At the Central European Mobile Media conference in Prague “everyone” was there. Great mix of people that was well spread geographically as well as industry wide. Interesting [...]

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