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mobile advertising

This tag is associated with 14 posts

Predictions for 2010 part 3: Mobile advertising needs to grow up or ship out!

By admin ⋅ January 25, 2010 ⋅ One comment

After the prior post with the free mobile marketing concept, time has come to mobile advertising. At the moment it is delicate situation for banner advertising: Advertisers are being fleeced and publishers are not making enough money. That does not sound like a very good setup does it? I guess ad networks with good sales force [...]

2010 prediction part 2: Retail will save mobile marketing. Warning: Free business idea included!

By admin ⋅ January 22, 2010 ⋅ One comment

Retail has to look beyond coupons
Yes, we have heard it before: the mobile device is a personal portable billboard! But it is more than that. It’s a dialogue tool. It is not only the bearer of a digital coupon. It would be a shame to reduce the mobile to a direct response medil channel only. [...]

Are iPhone users the worst target for mobile advertising?

By pfhagermark ⋅ September 29, 2009 ⋅ Post a comment

We hear mobile internet is growing fast. We hear iPhone users are driving this. Mobile advertising is another area where numbers for iPhone are huge, or so every one says. Hold it. Enter new studies. Wireless week just wrote about a new study by Chitika, a US-based online advertsing firm, points to really low CTR, [...]

Social networking hits it off with the mobilistas but not the advertisers

By pfhagermark ⋅ April 14, 2009 ⋅ Post a comment

In a recent study by Openwave referred to here by FierceWireless, it shows that most searched made with a mobile phone is for a social network. Facebook and MySpace being the top ones. This is backed up when analysing behaviour as well, with plenty of page views per user for the same social networks when [...]

Connect to mobile consumers in a meaningful way

By pfhagermark ⋅ March 31, 2009 ⋅ Post a comment

For a while now I have been a fan of the work done by Graham and Josh at mobileYouth. I recommend their slideshows on their site. Should be required reading for many in the industry. As a content provider we are so often more worried about the physical connectivity to wap gateways and billing systems etc, [...]

How to make money from mobile social networking – charge for it!!

By pfhagermark ⋅ March 26, 2009 ⋅ 9 comments

The mobile advertising myth needs to be questioned. Especially if you are in the mobile social networking area. I know mobile marketing is growing. I ran ads from AdMob in a community when AdMob where about to serve the one billionth ad. They are heading for 70 billion now. My point of view is from [...]

One way to optimise mobile advertising

By pfhagermark ⋅ March 24, 2009 ⋅ Post a comment

Once in a while you come across something good. When that happens you want to share it. Many companies are new to the role of publisher in a mobile advertising setting. Serving ads from multiple networks, integrating to platforms and optimising the ad serving can quickly suck up a lot of time and resources.Well, there [...]

In the Spotlight: BipBip

By pfhagermark ⋅ March 20, 2009 ⋅ One comment

As I state in my mini blurb at the top of this blog I think the mobile phone is a great link between the digital and the physical world. I just came across a service that has the potential to be one building block in that world. BipBip is a simple service best described with their [...]

Polling most likely what-if scenario

By pfhagermark ⋅ January 6, 2009 ⋅ Post a comment

Of the scenarios mentioned in my recent post which one do you think is most likely to actually happen?

2009 what-ifs