// archives

Lifestylers

This tag is associated with 3 posts

Social networking hits it off with the mobilistas but not the advertisers

By pfhagermark ⋅ April 14, 2009 ⋅ Post a comment

In a recent study by Openwave referred to here by FierceWireless, it shows that most searched made with a mobile phone is for a social network. Facebook and MySpace being the top ones. This is backed up when analysing behaviour as well, with plenty of page views per user for the same social networks when [...]

One way to optimise mobile advertising

By pfhagermark ⋅ March 24, 2009 ⋅ Post a comment

Once in a while you come across something good. When that happens you want to share it. Many companies are new to the role of publisher in a mobile advertising setting. Serving ads from multiple networks, integrating to platforms and optimising the ad serving can quickly suck up a lot of time and resources.Well, there [...]

Note to self: user, user & user

By pfhagermark ⋅ March 3, 2009 ⋅ Post a comment

The starting point for developing a mobile service starts in the same place. Everytime. The User. Period.
It is obvious and common sense. Not in the mobile industry though. I am glad to see there was a “whistleblower” in action at MWC09 the other week. Steve Bell ex-Motorola is pretty bold but right in his statements. [...]

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