LBS
Predictions for 2010 part 3: Mobile advertising needs to grow up or ship out!
After the prior post with the free mobile marketing concept, time has come to mobile advertising. At the moment it is delicate situation for banner advertising: Advertisers are being fleeced and publishers are not making enough money. That does not sound like a very good setup does it? I guess ad networks with good sales force [...]
2010 predictions part 1: Dating and gaming takes the BS out of LBS
Better late than never. It seems that companies these days manage better and better to commercialize LBS by packaging it into services that are of good use. One particular area, or functionality rather, is location awareness. It happens in the background and is an integrated piece of the service. Foursquare use it in their game [...]
LBS is hot!
Interesting to see the spike in readers yesterday after I posted about Layar and LBS. It shows it is of interest and the time might be ripe for some real LBS apps. This week I am launching a new section on the site called Expert Articles. The aim is to gather information around a few [...]
Will we succeed to take the BS out of LBS this time around?
LBS has been one of the long lasting hyped functionalities in mobile services. One of the classic cases is the location aware advertising model. I am walking down a street, approach a Starbucks and voila I get an MMS with a voucher for a half-price latte. Only thing is, I need to be signed up [...]
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