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acemob

This tag is associated with 7 posts

Social networking hits it off with the mobilistas but not the advertisers

By pfhagermark ⋅ April 14, 2009 ⋅ Post a comment

In a recent study by Openwave referred to here by FierceWireless, it shows that most searched made with a mobile phone is for a social network. Facebook and MySpace being the top ones. This is backed up when analysing behaviour as well, with plenty of page views per user for the same social networks when [...]

CTIA roundup

By pfhagermark ⋅ April 9, 2009 ⋅ Post a comment

So finally, after my first stab at video from yesterday, here comes the written version with links and all. (Re Video: yes, I will use a tripod in the future. The Flip is so small that it is difficult to film with on free hand). There were a few thems the I picked up. Mind [...]

The most interesting CTIA Wireless panel is here!

By pfhagermark ⋅ March 25, 2009 ⋅ Post a comment

Shameless self promotion as it may seem like, I still want to do this. In reality it is promotion for the other panelists really and what we might talk about. The title is Social Networks, Mobile Communities, & Viral Marketing via Mobile it happens at the SIS on Mobile Marketing 31 March. Since mobile social networking is [...]

One way to optimise mobile advertising

By pfhagermark ⋅ March 24, 2009 ⋅ Post a comment

Once in a while you come across something good. When that happens you want to share it. Many companies are new to the role of publisher in a mobile advertising setting. Serving ads from multiple networks, integrating to platforms and optimising the ad serving can quickly suck up a lot of time and resources.Well, there [...]

Note to self: user, user & user

By pfhagermark ⋅ March 3, 2009 ⋅ Post a comment

The starting point for developing a mobile service starts in the same place. Everytime. The User. Period. It is obvious and common sense. Not in the mobile industry though. I am glad to see there was a “whistleblower” in action at MWC09 the other week. Steve Bell ex-Motorola is pretty bold but right in his [...]

SIME08 – hype buster no 1: Mobile advertising is dead!

By pfhagermark ⋅ November 18, 2008 ⋅ Post a comment

The sessions with Eva Berg Winters, industry expert at PwC and Andrew Bradford of Platform-A were quite deceiving for someone who is not in the trenches day to day with mobile advertising. If you projected what was said about online marketing to the mobile world you would be very wrong and risking your business. Below [...]

Mobile apps RIP or not?

By pfhagermark ⋅ February 29, 2008 ⋅ Post a comment

The glove has been thrown. Or rather some one has spoken up. In Michael Mace’s very well written post about the death of mobile applications, we also learn much about the mobile content value chain in general. Fragmentation is a major hurdle in this case. Young small (and often quite weak financially) developers try to [...]

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