Short format, well produced films for mobile screening rank high on my list of mobile entertainment with a future. I do not have any details about MoFilm that will run on MWC in Barcelona, but at a conceptual level it seems great.
By attaching real proven story tellers like Robert Redford and Kevin Spacey the focus on the content and story overtakes the tech focus. And rightly so. Since the technology itself in technology enabled services has nothing to offer. It is what the technology can deliver and distribute that is key. Sounds obvious, but as a veteran in the industry I plead guilty of having tried to flog things becuase it was technically possible to do it. Not because it was a great service worthy of a consumer’s attention. Are you blushing as well? I know I am not alone.
Great story telling in a short time and a small format creates some obvious demands. But if you crack them you are on to something. MoFilm is the only thing so far that I know I will miss by not going to Barcelona. Too much exciting things to execute on in other projects though so I will not have time for regrets. If you happen to know more about MoFilm or attend in Barcelona, let me know. Thanks!
I agree with you on many fronts, the technical delivery has long since been surpassed by content. Over the last 3 years we have worked with GSMA in establishing an ART, COMMERCE & TECHNOLOGY project in that order. The art of the content, the story telling and value of creativity is key to all our success. The whole industry has been based on people communicating not sending each other pieces of technology, that is just the enabler.
So as a Project it has been the most compelling service I have worked on and been involved with for sometime.
Regards
Andy Baker
Festival Director – Mofilm
Andy,
Thanks for your comment. I envy you getting to work with such an interesting project. I wish you a great success in Barcelona. Unfortunately, but for good business reasons, I will not make it this year. MoFilm would be the one reason to change my mind and get a on a flight last minute though.
For good short film content check out cinelan (dot) com. Maybe you know them already. Pro’s like Morgan Spurlock have been involved. They have gathered some great documentaries, 3 min long maximum and full story told. Some very good and in some cases touching pieces there.
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