Today I came across a very good post by Helen Keegan where she declares the death of mobile. Sort of. Well, she uses this statement to work through the steps and areas that need much more work to make mobile media, marketing and apps etc. mainstream. Because it is not today. I loved her 360 view around her own family covering three generations. It was a pretty refreshing look at it.

I have written about this before, but I must say that Helen’s post and the video from her presentation is a must read. Again, since I am so passionate about the responsibility we have among us in the industry to create and offer the wow! experiences for the users. We have to close the gap and stop dragging the users screaming and shouting in the door, but create a real and exciting demand for mobile services, like Helen says. Are you still reading my post? I thought you were already at Helen’s blog reading away.