In a recent study by the UK Post Office states that people have a very strong connection to their mobile phone. Only 3% of the women and 6% of the men among the 2000 surveyed would ive up their phone to save money. Rather people are moving to Pay as you go (prepaid) plans to control cost a bit.

As a producer of mobile internet services I am of course worried about the crisis. Still we do not see any dramatic drops. In fact some areas grow. Now we see the mobile operators helping out here a bit too on the data tariffs where many start to cap the daily cost you will incur while surfing the internet with your phone. In my native Sweden all operators now have caps just under 1 EUR per day. That helps us all. More of that please!