Monday I participated at the Wireless Developer Forum conference in Cambridge. It was a great experience to present to the very educated audience. The Q&A and following discussions during the day taught me new things. On a personal note I got confirmation that presenting with the same attitude that I ski is a good approach to presenting. To explain that I need to tell you my attitude to skiing – Ski to fall in order to improve! I guess it is true for most things we do.  Thanks anyway to you all who attended and contributed to my experience and knowledge! I have attached the handout from the event to this post. I would appreciate your comments on it.

So – the take-aways from this event?

- Fragmentation is abundant and slows everything down. Time to reverse this! Staying with browser based services that are advertising funded is one way to reduce fragmentation radically. But that is an intermediary solution for many. We have to work for more standardisation in our industry for mobile services and content really can take off.

- In addition we are not in sync all the times. The most glaring anecdote I heard proving that was this: O2, the exclusive seller of the iPhone, cannot identify an iPhone handset on their portal hence not making it possible for iPhone users to purchase content on their portal. Hello?!

- Fact that sticks out: There were 10 times more SMS sent than there are Google searched made last year. Yes, we are dealing with the largest communication network in the world! Thanks Saurav at Amobee for this fact!

- And finally the take-away from my presentation:

Handout_Cambridge