Hey, I gotta give my old Swedish “MaBell” a nod. They try to use old skool SMS to connect more to Facebook mobile. Here’s what FierceWireless Europe writes about it.

I like all honest trial-and-error efforts. I rather trust someone searching the next big thing rather than the person who says he already has. This is all about testing and listening. Test. Listen. Test. Listen What do the users think of it? What works? Are the users we care about saying this? The latter is the hard part of course. Anyway, I really hope Telia is on to something to spread mobile social networking to the masses.

Short and sweet this post. But hey, its Friday. Enjoy the weekend! I am heading out to Las Vegas and CTIA next week. Drop me a line if you want to catch up.