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Apps and open

By admin ⋅ February 19, 2010 ⋅ Post a comment

From Barcelona, nothing new. Seems like the keywords this year was open and apps. Mixed with some paranoid attacks on Google and Yahoo for their strong position in search advertising.
Well, most efficient markets are developed when companies can focus on their area of expertise and compete on fair terms. Search was never the reason mobile [...]

Predictions for 2010 part 3: Mobile advertising needs to grow up or ship out!

By admin ⋅ January 25, 2010 ⋅ One comment

After the prior post with the free mobile marketing concept, time has come to mobile advertising. At the moment it is delicate situation for banner advertising: Advertisers are being fleeced and publishers are not making enough money. That does not sound like a very good setup does it? I guess ad networks with good sales force [...]

2010 prediction part 2: Retail will save mobile marketing. Warning: Free business idea included!

By admin ⋅ January 22, 2010 ⋅ One comment

Retail has to look beyond coupons
Yes, we have heard it before: the mobile device is a personal portable billboard! But it is more than that. It’s a dialogue tool. It is not only the bearer of a digital coupon. It would be a shame to reduce the mobile to a direct response medil channel only. [...]

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