Trendspotting
Full HD digital production unit – aka smartphone
Just testing a full production cycle from a smartphone. In this case an iPhone4. Seems to work so as long I keep my phone charger nearby, I have a full production studio in my pocket. This is why old media might be a tad scared. Your browser does not support the video tag Well to [...]
2010 predictions part 4: Off portal will rule!
Off portal changes the game back to a game of cut-throat online marketing. It is a very different game to B2B sales to one customer group, the mobile carrier. It is also slightly quicker and costlier. Sales cycles of 12 months and “free” traffic on a revenue share deal is becoming a thing of the [...]
Apps and open
From Barcelona, nothing new. Seems like the keywords this year was open and apps. Mixed with some paranoid attacks on Google and Yahoo for their strong position in search advertising. Well, most efficient markets are developed when companies can focus on their area of expertise and compete on fair terms. Search was never the reason [...]
Predictions for 2010 part 3: Mobile advertising needs to grow up or ship out!
After the prior post with the free mobile marketing concept, time has come to mobile advertising. At the moment it is delicate situation for banner advertising: Advertisers are being fleeced and publishers are not making enough money. That does not sound like a very good setup does it? I guess ad networks with good sales force [...]
2010 prediction part 2: Retail will save mobile marketing. Warning: Free business idea included!
Retail has to look beyond coupons Yes, we have heard it before: the mobile device is a personal portable billboard! But it is more than that. It’s a dialogue tool. It is not only the bearer of a digital coupon. It would be a shame to reduce the mobile to a direct response medil channel [...]
Categories
Twitter
- Breaking the rules is also a way. http://t.co/k02OMW5m
- Love the commercial as a sequel but still liked the old new Beetle better. http://t.co/7ONa71x0
- Another interesting site and organisation if you http://t.co/HLkKuPzD @pymwymic
