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Real money with mobile as a real channel

By admin ⋅ November 17, 2009 ⋅ Post a comment

Here is a fantastic story about a company in the bricks and mortar word making real money with a mobileapp. Pizza Hut opening up a new store. In an iPhone near you. Well, if you are in the US that is.
The claim is that they have sold pizzas for 1 million USD in that app. [...]

Why mobile cloud computing is not hype

By pfhagermark ⋅ October 1, 2009 ⋅ Post a comment

Mobile cloud computing. Another hype term? Well, lately I have realised I use more services in the Cloud even from my phone. Mail is obvious, but lately also access to all my workfiles in the Cloud. I had a rela life/hard experience of this last Firday when my hard drive on my MacBookPro crashed while [...]

Layar – Another app that takes the BS out of LBS

By pfhagermark ⋅ June 23, 2009 ⋅ Post a comment

The Dutch company Sprx Mobile has launched its new app Layar. Read about it here. They call it an augmented reality browser. Sounds fancy. What it does in layman terms though is that it pulls in relevant data depending on your geolocation and what you are pointing your camera phone to. Yes that us pretty [...]

Apple time!

By pfhagermark ⋅ June 8, 2009 ⋅ One comment

Will there be any dramatic mobile news from San Francisco today? You can follow live video stream from TechCrunch here.

Will we succeed to take the BS out of LBS this time around?

By pfhagermark ⋅ May 18, 2009 ⋅ Post a comment

LBS has been one of the long lasting hyped functionalities in mobile services. One of the classic cases is the location aware advertising model. I am walking down a street, approach a Starbucks and voila I get an MMS with a voucher for a half-price latte. Only thing is, I need to be signed up [...]

Vodafone opening the holy grail?

By pfhagermark ⋅ May 13, 2009 ⋅ 2 comments

In yesterday’s announcement from Vodafone we can get a hint of the future. Operator opening up access to their unique assets for content and service providers to create and deploy their services to the masses in a more efficient way than before. 
It is not an app store. Remember Vodafone gives access to bill their customers worldwide. This [...]

More on App Stores

By pfhagermark ⋅ May 8, 2009 ⋅ 2 comments

A follow-on to my last post. Just read the extract for a new study from Strand Consult, the wireless industry consultants. Their study is funnily enough called App Stores, do they have a future?.
They have a somewhat blunt but still useful analogy. If the mobile VAS/content market was the bookmarket, the problem is not a [...]

Got AppStore strategy? Do you feel lucky punk?

By pfhagermark ⋅ April 30, 2009 ⋅ Post a comment

It’s been a while due to lack of time. The main focus for the last weeks has been the launch of a new company and product – Souldate, mobile dating with positioning. Dating is well suited for mobile. With positioning it takes it to the next level.
Anyway, now you know why I have been silent [...]

Mind the gap: mobile consumers want more control over the mobile experience

By pfhagermark ⋅ March 23, 2009 ⋅ Post a comment

I just read an interesting study by Zogby at the Skype blog. It puts some numbers on one of the glaring anomalies with mobile media. The consumers is almost treated as an obstacle in the value chain. There is still work to be done when you read facts like these. Note: Study based on 3000 users in US, UK, [...]

App Store – the new black?

By pfhagermark ⋅ March 18, 2009 ⋅ Post a comment

In the aftermath of MWC and the build up to CTIA you would certainly think App Stores are the new black. Apple set off this me-too avalanche of announcements. After Apples app store we have seen Blackberry app world , Android Market, Microsoft\’s Marketplace and Nokia\’s Ovi etc. Will this be a game changer? Maybe. [...]

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