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SIME08 – hype buster no 1: Mobile advertising is dead!

By ⋅ November 18, 2008 ⋅ Post a comment

The sessions with Eva Berg Winters, industry expert at PwC and Andrew Bradford of Platform-A were quite deceiving for someone who is not in the trenches day to day with mobile advertising. If you projected what was said about online marketing to the mobile world you would be very wrong and risking your business. Below [...]

Talk about untapped opportunity!

By ⋅ June 10, 2008 ⋅ Post a comment

Movie & TV marketing is well suited for mobile. No question about it. The phone is always on and with the potential movie goer. It can even work as a last minute spur of the moment call to action to get someone into a nearby movie theatre So what is the movie & TV industry [...]

The many faces of mobile marketing

By ⋅ June 6, 2008 ⋅ Post a comment

Just read an article on cnet on mobile advertising. There top CEO’s from the advertising world and the mobile operators are hopefully misinterpreted and misrepresented in the article. I hope what this article reflects is not their true way of talking about mobile advertising. The fatal mistake made is to lump all form of marketing [...]

Mobile advertising is for real

By ⋅ April 6, 2007 ⋅ Post a comment

Today I approved both BBC and PriceWaterhouseCoopers ads for one of our mobile services. When the beeb and PwC starts to advertise in mobile you must agree it is for real. PwC run a recruiting campaign with mobile advertising. This is a good day this Good Friday. Happy Easter all!

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