Business models
Layar – Another app that takes the BS out of LBS
The Dutch company Sprx Mobile has launched its new app Layar. Read about it here. They call it an augmented reality browser. Sounds fancy. What it does in layman terms though is that it pulls in relevant data depending on your geolocation and what you are pointing your camera phone to. Yes that us pretty [...]
Vodafone opening the holy grail?
In yesterday’s announcement from Vodafone we can get a hint of the future. Operator opening up access to their unique assets for content and service providers to create and deploy their services to the masses in a more efficient way than before. It is not an app store. Remember Vodafone gives access to bill their customers worldwide. [...]
More on App Stores
A follow-on to my last post. Just read the extract for a new study from Strand Consult, the wireless industry consultants. Their study is funnily enough called App Stores, do they have a future?. They have a somewhat blunt but still useful analogy. If the mobile VAS/content market was the bookmarket, the problem is not [...]
Got AppStore strategy? Do you feel lucky punk?
It’s been a while due to lack of time. The main focus for the last weeks has been the launch of a new company and product – Souldate, mobile dating with positioning. Dating is well suited for mobile. With positioning it takes it to the next level. Anyway, now you know why I have been [...]
Cold feet or getting real?
Now the optimistic hyperbolic analysts are getting cold feet. In a recent study by Juniper as reported about here, it is now expected that the effect of the recession will eat into the growth of mobile entertainment revenues. In Juniper’s case they say the growth will be half of what they previously said. Well in [...]
How to make money from mobile social networking – charge for it!!
The mobile advertising myth needs to be questioned. Especially if you are in the mobile social networking area. I know mobile marketing is growing. I ran ads from AdMob in a community when AdMob where about to serve the one billionth ad. They are heading for 70 billion now. My point of view is from [...]
One way to optimise mobile advertising
Once in a while you come across something good. When that happens you want to share it. Many companies are new to the role of publisher in a mobile advertising setting. Serving ads from multiple networks, integrating to platforms and optimising the ad serving can quickly suck up a lot of time and resources.Well, there [...]
Why do we make phone calls?
Time to get a bit philosophical about the whole mobile thing. It must be the sun and the early signs of spring here in Provence on my mini-holiday that inspire me to this thinking. Norman Lewis of Wireless Grids asked this brilliant question in the header – Why do we make phone calls? He wants us [...]
More on smart pipes
Back to the subject of smart pipes, that had me going last week. All operators should open up for access to sockets. Then there will be a flood of rapid and stable multi-player games for mobiles. Take casual games. It is a category that has made it big time on the web. Look at companies like King.com [...]
Hallelujah!
That’s the spirit! Reading about the latest MEF initiative “Smart pipes”. None of this “dumb pipes” language. It is smart pipes we need. If this initiative moves on in a bold way with no prestige involved major leaps can be taken here. Go go go go!
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Twitter
- Let's end the week with some thoughts on the Facebook IPO. This is a great checklist for building a great company http://t.co/L0oNm1t6
- Interesting advances in impact investing. More on Hub Ventures http://t.co/YSq4xe0C
- I like these new format ideas for business plan competitions. Something for 123 Go and other local actors to review? http://t.co/P5fpQDJ3
