Business models
2010 predictions part 4: Off portal will rule!
Off portal changes the game back to a game of cut-throat online marketing. It is a very different game to B2B sales to one customer group, the mobile carrier. It is also slightly quicker and costlier. Sales cycles of 12 months and “free” traffic on a revenue share deal is becoming a thing of the [...]
AT&T chief: Industry moving toward usage-based pricing – FierceWireless
Check out this website I found at fiercewireless.com Carrier CEOs voicing usage-based pricing are abundant these days. Implemented the wrong way with a very linear model this could be a serious spanner in the works for the mobile internet. Flat rate data was a main driver to make it take off in the first place. [...]
Mobile broadband: When is it profitable? – FierceWireless
Mobile data plans have started to evolve. U.S. mobile operators, under pressure from exploding traffic volume in their networks and grappling with network congestion, have recently announced new service pricing for voice and data. Though it is still unclear what the net effect of the new pricing will be on subscribers, the new plans set [...]
2010 predictions part 1: Dating and gaming takes the BS out of LBS
Better late than never. It seems that companies these days manage better and better to commercialize LBS by packaging it into services that are of good use. One particular area, or functionality rather, is location awareness. It happens in the background and is an integrated piece of the service. Foursquare use it in their game [...]
Mobile gambling takes a step towards the massmarket
Yesterday we heard that Pokerstars acquired Cecure Gaming, a producer of mobile gambling products. The most prominent product being their mobile poker product. The general opinion has been that casino games by its simplicity are better suited for mobile than poker. Facts from Cecure beg to differ. They had 80% of their revenues from poker. [...]
Real money with mobile as a real channel
Here is a fantastic story about a company in the bricks and mortar word making real money with a mobileapp. Pizza Hut opening up a new store. In an iPhone near you. Well, if you are in the US that is. The claim is that they have sold pizzas for 1 million USD in that [...]
Why mobile cloud computing is not hype
Mobile cloud computing. Another hype term? Well, lately I have realised I use more services in the Cloud even from my phone. Mail is obvious, but lately also access to all my workfiles in the Cloud. I had a rela life/hard experience of this last Firday when my hard drive on my MacBookPro crashed while [...]
How do you price stuff nobody really needs?
So, confession time: How many services and apps out there do you really need? How many do you really use? I saw some number that the average number of downloaded apps for the iPhone is 10. That’s on what is supposedly the runaway success story for sales of apps and mobile content. In a way [...]
LBS is hot!
Interesting to see the spike in readers yesterday after I posted about Layar and LBS. It shows it is of interest and the time might be ripe for some real LBS apps. This week I am launching a new section on the site called Expert Articles. The aim is to gather information around a few [...]
Layar – Another app that takes the BS out of LBS
The Dutch company Sprx Mobile has launched its new app Layar. Read about it here. They call it an augmented reality browser. Sounds fancy. What it does in layman terms though is that it pulls in relevant data depending on your geolocation and what you are pointing your camera phone to. Yes that us pretty [...]
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