A follow-on to my last post. Just read the extract for a new study from Strand Consult, the wireless industry consultants. Their study is funnily enough called App Stores, do they have a future?.

They have a somewhat blunt but still useful analogy. If the mobile VAS/content market was the bookmarket, the problem is not a lack of bookstores. The vast majority of the public is illiterate. We need to educate the users and offer stuff they actually can be bothered with. Hear hear!

They also claim that App Stores are nothing new. The only difference is that Apple executed far better on design and user experience on theirs. handango, Nokia and many other have had their platform/handset specific app stores running for many year. Success has escaped these efforts though.

Finally, I love the way they can put things in perspective. The mobile content market in Norway is bigger than Apple’s App Store. So sure 1 bn apps, sounds great. But it is not the greatest if you measure in real dollars.

On that short note I end this working week and hope you’ll have a great weekend!