pfhagermark
Apps and open
From Barcelona, nothing new. Seems like the keywords this year was open and apps. Mixed with some paranoid attacks on Google and Yahoo for their strong position in search advertising. Well, most efficient markets are developed when companies can focus on their area of expertise and compete on fair terms. Search was never the reason [...]
Bravo! Foursquare Snags a TV Partnership
Foursquare’s new frontier isn’t just newspapers, but media companies as a whole. Case in point: Bravo and Foursquare have entered into a must-see TV relationship integrating show personalities and their city tips, as well as a Bravo badges, into the game experience. The New York Times Bits blog reports that the partnership officially premieres tomorrow, [...]
Mobile broadband: When is it profitable? – FierceWireless
Mobile data plans have started to evolve. U.S. mobile operators, under pressure from exploding traffic volume in their networks and grappling with network congestion, have recently announced new service pricing for voice and data. Though it is still unclear what the net effect of the new pricing will be on subscribers, the new plans set [...]
Predictions for 2010 part 3: Mobile advertising needs to grow up or ship out!
After the prior post with the free mobile marketing concept, time has come to mobile advertising. At the moment it is delicate situation for banner advertising: Advertisers are being fleeced and publishers are not making enough money. That does not sound like a very good setup does it? I guess ad networks with good sales force [...]
2010 prediction part 2: Retail will save mobile marketing. Warning: Free business idea included!
Retail has to look beyond coupons Yes, we have heard it before: the mobile device is a personal portable billboard! But it is more than that. It’s a dialogue tool. It is not only the bearer of a digital coupon. It would be a shame to reduce the mobile to a direct response medil channel [...]
2010 predictions part 1: Dating and gaming takes the BS out of LBS
Better late than never. It seems that companies these days manage better and better to commercialize LBS by packaging it into services that are of good use. One particular area, or functionality rather, is location awareness. It happens in the background and is an integrated piece of the service. Foursquare use it in their game [...]
Mobile gambling takes a step towards the massmarket
Yesterday we heard that Pokerstars acquired Cecure Gaming, a producer of mobile gambling products. The most prominent product being their mobile poker product. The general opinion has been that casino games by its simplicity are better suited for mobile than poker. Facts from Cecure beg to differ. They had 80% of their revenues from poker. [...]
Real money with mobile as a real channel
Here is a fantastic story about a company in the bricks and mortar word making real money with a mobileapp. Pizza Hut opening up a new store. In an iPhone near you. Well, if you are in the US that is. The claim is that they have sold pizzas for 1 million USD in that [...]
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- Energized and humbled after meeting the director of Kriibskrank Kanner/Child cancer foundation for London bike trip http://t.co/PXYpqFU9
- It's not about the money money money.....says @evernote CEO @plibin http://t.co/hI5RUB56
- I should not be here. I should've been in London long time ago. #fail #luxair #hownottospendsundaynight
