Had some time over the holidays to walk through the AppStore with my iPhone. Found a few gems. This is not a “best iPhone apps of the year” post though.

My point is how smooth and easy the entire discovery and purchase experience is. There is second to none of all other channels for mobile apps that can compete. This makes me excited if we can get better discovery and shopping experiences for all mobile handsets. After all the iPhone ecosystem is a pretty closed system. Herein lies my skepticism. 10 m handsets is little in a world of 4 billion mobile users. How do we expand this to the “free mobile world”?

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