Just had news from one of the US carriers we work with, that they would not let us do a campaign for one of our services. The concept is 100% managed by us and uses no real estate on the portal of this operator. The purpose of the campaign is to grow the traffic. Sounds like a win-win on the paper. We invest time and money in running this and offering the prizes. Likely outcome: more users = more money to the carrier and us.

Outcome: “No we can’t do this since the service has too few users”.

Well, that was sort of what we tried to change by running this campaign….However much we want to think that the mobile internet is the best thing since sliced bread, it isn’t. Not in the mind of the consumers. We have a long way to go and should maybe cooperate a bit more?

I hope that we will be able to run this campaign eventually. But you see the irrational forces in play and then you are not surprised that the mobile Internet has yet to see its big boom days. And we will be there for that! Keep up the good work all colleagues out there!