Movie & TV marketing is well suited for mobile. No question about it. The phone is always on and with the potential movie goer. It can even work as a last minute spur of the moment call to action to get someone into a nearby movie theatre

So what is the movie & TV industry spending on mobile marketing? I could not find the numbers but I suspect mobile marketing is lumped together with Internet marketing. In 2007 the total marketing spend by the major Hollywood distribution companies for the US market only was 3.3 bn USD. This according to Nielsen Monitor-Plus. Internet marketing weighed in at 85 m USD. A fraction of the total at 2.5%. Then we know that the majority of that went to Internet marketing.

Connect the dots here to my prior post about the new iPhone. Imagine that trailer served directly over the 3G network to my iPhone with a buy ticket at nearest movie theatre using the GPS location information.

So if that is not an opportunity for publishers and mobile ad networks I don’t know what is. Time to start working the phone and get some of that 2.5% and make it grow for the coming years.