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We hear mobile internet is growing fast. We hear iPhone users are driving this. Mobile advertising is another area where numbers for iPhone are huge, or so every one says. Hold it. Enter new studies. Wireless week just wrote about a new study by Chitika, a US-based online advertsing firm, points to really low CTR, [...]
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Mobile gambling takes a step towards the massmarket
Yesterday we heard that Pokerstars acquired Cecure Gaming, a producer of mobile gambling products. The most prominent product being their mobile poker product. The general opinion has been that casino games by its simplicity are better suited for mobile than poker. Facts from Cecure beg to differ. They had 80% of their revenues from poker. Guesstimates and some sources makes me think the price tag was around the 1 million GBP mark. Low entry ticket for something that can be a great revenue earner for Pokerstars with its huge distribution power.
From own experience I know that the gambling companies have been pretty uninterested in mobile gambling. In our own efforts with AcePoker, a multiplayer poker for real money play, it took long before we got things moving. Last week we launched our mobile poker with Bet2Go on Orange UK’s mobile portal. It will be very exciting to see what this brings but more so what the industry does after the Pokerstars move. Will we finally have a new mobile success category?
What do you think? Mobile poker – hot or not? Let me know!
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